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The DRIVEN calendar, “Seen”: Audemars Piguet & La Swiss


October 2, Montreal—An exclusive event was held by La Swiss in celebration of its new Canadian in-store boutique, dedicated solely to showcasing prestige watchmaker Audemars Piguet.  La Swiss’s director of sales and marketing, Moeth Ahmed (pictured, centre), welcomed Robert Ronen (left), visiting from Audemars Piguet’s Manhattan-based North American head office. DRIVEN’s Vincent Noel (right) was on hand as Ronen presented several of his company’s rarest, most noteworthy timepieces: the Royal Oak Perpetual Calendar, the Jules Audemars Equation of Time and, created in affiliation with Bill Clinton, a selection from the White House Equation of Time collection.


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