In the latest issue of DRIVEN, “Coolhunting 2.0” looks at a philosophical shift in the research performed by marketing departments — specifically, when it comes to sources. No longer is everyone scrambling to tap hyper-influential tweens to find out what’s “cool”; now there’s a growing movement towards tapping the average Joe to find out what’s a “trend”. It turns out there’s some actual empirical evidence that not all technological innovations are propagated by youth — that Twitter, one of the fastest growing and most influential communication tools on the net, actually owes its success to the post-college crowd. Read More
Archive for August 26th, 2009
Interview: David Duchovny
on Californication
Teeming with edgy, in-your-face dialogue, controversial sex situations and tender family moments, Californication features David Duchovny (the former Agent Fox Mulder from the decade-long running series The X-Files) in the most hedonistic and narcissistic role of his career. “I don’t want people to judge it superficially or morally,” Duchovny says of Californication, the second season of which in now out on home video. “It’s not a show about a drug addict or a show about a sex addict or a show about all of these tags that you try to put on it because they’re spectacular or they might make good copy or they might enrage someone. I think it’s a comedy. It’s a human comedy. It’s an adult comedy. It’s not an adult acting like a six year old, which is what most comedies are like. It’s about an adult doing adult things.”
Check out Earl Dittman’s chat with Duchovny, and this week’s DVDs and Blu-rays, after the jump.
