Apparently, letting your babies sit in front of Disney-produced educational DVDs does nothing to make them smarter, and may actually make them stupider.
This is not exactly shocking. What is shocking, however, is (as reported in The New York Times) that Disney, which makes a ton of cash of these things, is pretty much admitting it:
The Walt Disney Co. is expanding a refund program for its ”Baby Einstein” videos for toddlers in response to challenges about the legitimacy of its educational claims [...]
The Campaign for a Commercial-Free Childhood, a Boston-based advocacy group, claimed ”victory” Friday in its yearslong battle to protect consumers from falsely believing the videos could, for example, teach words to babies under two years old.
”We believe that this is an acknowledgment that baby videos are not educational,” said Susan Linn, a psychologist and director of the campaign.
Honestly, if you were leaning on a Disney movie to teach your kid to speak and think, the only intellectual capacity you should be worried about is your own.
But then, I’m still waiting for my refund from the makers of my X-Ray vision goggles and my penis enlargement kit.
Speaking of people suckered by obvious shams (and also, adorable smiling creatures who are impervious to learning) did you know that former President Bush made his debut as a motivational speaker the other day?
(Top image from Tedsblog flickr page, used under Creative Commons license)