Both as one half of semi-legendary garage-sleaze duo Royal Trux (with then-partner Neil Hagerty) and as the original CKone girl, Jennifer Herrema was responsible for some of the most iconic music and imagery of the 1990s. Her latest project, RTX, embraces those roots while telling a much different story.
It’s been four years since you struck out on your own and formed RTX. Are you happy with how things have played out?
Yeah, it’s perfect. It creeps up on you. I never had an endgame in mind, but there’s always this thing up in my head that’s, like, ‘Let’s do this,’ and then when you look back, you realize that every step was a proper step because this is exactly where we wanted to be. If you keep this thing in your head, it just kinda pans out if you just follow the thing. That thing! [Laughs]
Do you see RTX taking any more experimental turns down the line, more akin to your work with Royal Trux?
Well, there’s never a conscious decision to veer off path. But as it is with genres, I feel like we’re still creating our own. It encompasses a lot of genres that have come before that we love and respect. We’re trying to define our own.
RTX is obviously a much more personal project for you than anything you’ve done before. It almost seems like if you had your druthers, this is what Royal Trux would have sounded like, too.
RTX is more of a product of being in Royal Trux and being me. It’s what I listened to growing up, and all the things that really had profound influences upon me. Those are very different from what Neil [Hagerty] grew up with, my partner in Royal Trux. So RTX takes the diplomacy out of it. It’s more straight-on.

You once compared RTX to [visual artist] Jeff Coons. What other non-musical influences do you channel?
He’s definitely one of ’em. I’m not lazy at all, but when it comes to creating stuff, I get a picture in my head and it’s not like I’m gonna sit there and create it and hammer it out. I like bringing influences together. I produce the whole thing, stage the whole thing. I know what I want the guitar to sound like, but I’m not gonna play it ’cause, fuck, I can’t play like that at all. I feel like a master of ceremonies in many respects, and I feel like that’s very much the way he operates as well.
You’ve done your share of modeling in the past. What draws you to that world?
It started with Steven Meisel and Calvin Klein. I was on the cover of some magazine, and he cast me for the CKone campaign. A couple years later he cast me again for the jeans and stuff, for commercials. I never went to an agency — I never did that — but there were different photographers who were interested in working with me, and they would cast me. Whenever I do that work I get to be myself; the models have to be so professional, everything perfect, toenails, fingernails, they can’t drink on the set… I can do whatever I want. I like that. It works out.
The kind of music that you make — both now, and back in the ’90s — is not commercial (latest album, JJ Got Live RTX, pictured below). And yet, Virgin Records signed Royal Trux to a famously huge record deal that would never happen today.
No.

Do labels still matter?
I think that what we see on MTV and commercials and major radio play, those three platforms are completely driven and run by major labels. Do I think that what they’re putting out there is necessarily relevant? Not so much. It’s only a matter of time before the public absolutely catches onto that. They’ll get tired of being force-fed. There’s not a lot of platforms, still, for independent labels and independent bands. It’s coming up, but as it is right now, the pocketbook rules. But I think it will change, for sure.
Meantime, what ever came of the Jaguar that you reportedly bought with the money from the contract?
The Jaguar got totaled. We were in the mountains and there was this old doctor, and it was late at night, and he ran through a stop sign and crushed the car. Neil was driving, but Neil wasn’t hurt. Yeah. So we got some money and I bought a racing car, a 1972 Monte Carlo with a V8 engine, and a turbo on it. It was super cool.
Very nice.
I totalled that one.
Oh, no.
Yeah! It got like ten miles to the gallon. It was so insane. But yeah, that one got totaled. Then I got sensible and I bought a Saab.